How does a Latina mom go from humble beginnings to becoming an award winning 16 book author and the brains behind the purpose filled children’s brand Unicorn Jazz? In this episode, Latina mom of 2, enchiladas lover, and Unicorn Jazz creator, Lisa Caprelli shares her inspiring story about creating a children’s book and entertainment brand that gives back to the community.
Join us as we talk about why this first generation college graduate switched from marketing and branding over 150 CEO’s to marketing and branding her own happiness driven brand . Plus, we’ll talk about how growing up poor has empowered her to give back, her fondest traditions, and how she’s keeping her Latino traditions alive. Asi que no te lo pierdas!
About Lisa Caprelli
"Lisa Caprelli is an author of 16 books, speaker and innovator with a passion for studying, expressing and writing about human behavior, communication and happiness.
Lisa grew up with humble beginnings in the sun city of El Paso, Texas. She is proud of her Latin roots and culture. She has made Southern California her home for the past 20 years and is the mother of two sons.
It is important to her to travel and do book tours to be able to reach as many children, educators, parents, librarians and schools with the positive and meaningful lessons she has learned and continues to learn. After 25 years in marketing and branding over 150 CEO's and turning their business into meaningful brands, Caprelli, created SKIP A STEP books and theory and launched UNICORN JAZZ to be able to reach children at very young ages.
It is through using the best of SKIP A STEP stories and its journal in practice, that she was inspired to live a PURPOSE FILLED LIFE and create meaning and HAPPINESS out of her own life and be the catalyst to use her voice and turn them into words.
This best-selling author is proud to be the first generation to graduate from college and she graduated magna cum laude with a Bachelor's of Science Degree in Social Psychology. Her quest for studying human behavior and teaching is seen in her author visits, school visits, with kids, parents, educators. She believes in community outreach and volunteering and by sharing her love of literacy and reading she reaches even more kids at children's hospitals and has teamed up with Microsoft Office to do children's writing workshops year round.
She is the founder of the children's unicorn brand and book series: UNICORN JAZZ.
She works to achieve success and maintain relevance in our rapidly evolving world by understanding how to use today’s technology with a top-notch team.
Originally from El Paso, Texas, Lisa moved to California at the age of 29 with nothing but $100 to her name. Within two years she became an entrepreneurial success, using her innovative 360 Strategy, and built a profitable mortgage and real estate business in the competitive market of Southern California. Soon, hundreds of companies sought her advice in emulating her success.
She has a 27+ year background in leadership, marketing, writing with experience in FM/AM radio broadcasting shows and podcasts."
Follow Lisa on Instagram @lisacaprelli