Imagine listening to your abuela’s words and having the courage to quit your day job. How do you turn a love for your Puerto Rican culture and raising a bicultural daughter into a subscription box that helps families? In this episode, Latina mom of 1, salchicas con arroz fan, and Root-Ed Box founder, Marimer Maldonado-Hilker shares her inspiring, go after what brings you joy story.
Join us as we talk about what inspired her to quit her day job and pursue a more fulfilling career connected to her Puerto Rican roots. Plus, we’ll talk about her struggles raising a bilingual daughter, her favorite Puerto Rican traditions, and yes food. Asi que no te lo pierdas!
About Marimer Maldonado-Hilker
Latina, proud Puerto Rican, raising a bicultural kid in the United States.
"As a Latina mom, I share my culture with my daughter. That includes swapping mac n cheese for arroz con habichuelas and dancing to salsa on Sundays. But, beyond our food and music, I want her to learn and love everything about our country. I constantly searched for resources but I couldn't find exactly what I needed: educational content that was structured yet simple and fun for the whole family.
With my daughter, I started We are Root-Ed. With over ten years of experience in marketing and five years of experience in motherhood, I wanted to create something special that could help other families that have the same dreams to raise kids that love their Puerto Rican roots."
Follow Marimer on Instagram @wearerooted